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Table of Contents
- The 98.2% problem
- The only rule that matters
- The 30-day playbook
- If you want help
The 98.2% problem
Most people on LinkedIn aren’t bad. They read, judge, and consume.
Out of 1B+ LinkedIn users approximately, only 1.8% are actively creating, engaging and building. Just let that sink in for a minute. That’s a mind-blowing metric.
So when someone makes a post on LinkedIn and a whole thread is attacking the algorithm…
They’re attacking a human in the 1.8% who is actually trying.
Ask yourself these 3 simple questions:
“Who could I help?”
“What happened to me yesterday?”
“What did I do today that helped my team?”
Take 1 of those and turn it into a text post.
Don’t go out to post. Until you’re writing in the top 1.8% tier on LinkedIn.
Read our How to do that: free to use playbook
The people who pay your salary care about results. The people who read your posts read to learn.
Stop caring.
Nobody notices a bad post when you are a nobody. The algorithm buries them.
Reality check: You don’t have enough reach right now for anyone to care about what you post. That is a massive advantage.
The only rule that matters: post before you complain
It sounds simple… but:
“If you want to have an opinion, post exactly what is in your head… every day. If you haven’t posted in 30 days, your opinion on my post doesn’t matter to me at all.”
That’s it.
Stop complaining about “AI-bros”, “salesy posts” or “thought leaders” until:
- You’ve posted 5 days a week.
- You’ve posted for 6 straight months.
- You’ve given the market something of value.
Because:
- The ‘AI-bro’ is building an audience. You are just complaining to yours.
- The ‘salesy post’ is paying that founder’s salary.
- The ‘thought leader’ is gaining brand equity.
- The ‘guru’ is building their email list.
- The 1.8% is trying. The 98.2% is hating.
How to move yourself into the 1.8% (simple playbook) Use this as a starter system for the next 30-90 days.
1. Decide your lane
Keep this very simple.
“I post to [help/educate/inspire/entertain] on [topic/industry].”
Example:
“I post to educate founders on marketing strategies to scale from $0-1m MRR.”
2. Set the minimum viable cadence
For the next 30 days:
- 3x posts per week
- 15-20 mins per post
- Don’t think. Just post and exit.
Don’t expect the world. Just get used to hitting publish. That is the only goal.
3. Use a simple post format
For the first 30 days, stick to this:
Share a lesson:
- Start with a strong hook (1-2 sentences). Call out your audience.
- Give context (why it matters).
- Give the steps/the “how-to”.
Share a mistake:
- Name the mistake you made/a client made.
- Outline the consequences.
- Give the solution/fix.
Share a resource:
- List 3-5 tools/books/frameworks you use.
- Tell people exactly how you use them.
Avoid external links in the post. Put them in the comments.
4. Protect yourself from the 98.2%
There is a difference between a genuine person engaging with what you say and the algorithm showing your post to a chronically online hater. If someone insults you and provides zero value: Block. Delete. Thank you, next.
You’ll feel a tiny bit of adrenaline the first time it happens, and then you’ll get over it.
Implementations of the 98.2%:
- Muting your connection’s posts.
- Unfollowing people you went to school with.
- Deleting long connections who have suddenly shifted careers.
- Removing their connection requests without accepting.
- Blocking users who just plain annoy you.
- Muting the keyword ‘prompt’ in your feed.
- Unfollowing the big 100k+ accounts that post pure engagement bait.
After a 15 min clean up of your feed, the timeline gets so much better. You start seeing the 1.8% of creators. You start seeing the value.
If you want help
I run a ghostwriting agency for B2B founders and executives.
- We build strategy.
- We write the content for you.
- We manage the account, the comments, and the outbound.
“…but you don’t want to be the one writing posts.”
If you fit the criteria, we are taking on 2 clients right now.
Hit ‘Send message’ on my profile page and tell me what you are building. I will get back to you with a few quick questions to see if we are a good fit before we talk.
Learning to post is free. Outsourcing the engine is for you.
